It’s no secret that Mobile Web is exploding in the marketplace. Check out some of the buzz.
- Nearly 50 million US mobile subscribers access the web on a monthly basis, with 74% growth between February 2007 and February 2009. (Nielson Media Research)
- The number of mobile internet users will surpass the number of desktop users by 2015. (Morgan Stanley Research)
- In 2011, it is estimated that shipments of smart phones will outpace shipment of PCs. (Morgan Stanley Research)
- A 2008 DotMobi study showed 150,000 mobile-ready web sites, while the 2010 study showed approximately 3 million sites, representing an incredible two year growth of more than 2,000 percent (Mobile Marketer – Mobile Outlook 2011)
You get the idea. This monster shift in user behaviour has created a huge demand for content that can be consumed on mobile phones and tablets. Is your organization’s website mobile-web ready? Are you making the most out of this opportunity? It’s time to Modapt!