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As Kramer would say…The Mobile App versus Mobile Site Debate is “SO PLAYED”

December 22, 2011 Comments Off

If I see one more discussion string pitting native mobile applications against mobile websites, I may have to take some sort of drastic action. Maybe, ...Read More

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The Rise of the Mobilised Consumer

December 13, 2011 Comments Off

The Australian Startup Smart website has a great article by Matty Soccio: The rise of the mobilised consumerRead More

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Want A $100 Amazon Gift Card?

November 9, 2011 Comments Off

Enter the drawing to win an Amazon gift card in time for holiday shopping. Modapt is conducting a survey to find out more about how ...Read More

Holiday Shopping Goes Mobile

Holiday Shopping Goes Mobile

November 8, 2011 Comments Off

More and more these days, people are using their mobile devices when shopping. Whether it be to compare prices or make a purchase, this technology ...Read More

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Marketing Magazine on Modapt

August 31, 2011 Comments Off

A new article on Australian Marketing Magazine features Modapt application and CEO Mark Lederhos. Thanks to Marketing Magazine for including this article. Please wait while ...Read More

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The Seybold Report Highlights Modapt Survey

August 25, 2011 Comments Off

The influential Seybold Report featured the Modapt survey results. Look for Vol. 11, Issue 16. You can purchase or subscribe to the prestigious newsletter on ...Read More

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Marketing Profs Feature Modapt Survey

August 24, 2011 Comments Off

The prestigious and trusted resource for marketing professionals, MarketingProfs.com, posted our Modapt survey results to their site. Mobile – Smartphone Users Frustrated With Mobile Web ...Read More

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Here We Go

May 16, 2011 Comments Off

Recently I read, and later commented, on a blog post by Thomas Husson, an analyst with Forrester Research. Entitled, Why The “Web Versus Application” Debate ...Read More

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You Can Tell a Pioneer by the Arrows in His Back

May 11, 2011 Comments Off

For many start-ups, every day presents new and exciting adventures. Talking to prospects and customers, Meeting with investors, interacting with the press, hiring new staff. ...Read More

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Call Me First Thing Next Week

May 6, 2011 Comments Off

“Call me first thing next week.” That was the Modapt team’s favorite comment from visitors to out booth at last month’s ad:tech conference in San ...Read More

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